FOR IMMEDIATE RELEASE
October 13, 2023
Editors Note: Photo Attached
Who doesn’t love a great Chop? PA Pork Producers Council joins forces with Penn States Chop Robinson for pork campaign.
The Pennsylvania Pork Producers Council (PPPC) is tasked with pork promotion initiatives that cover Pennsylvania’s broad geography and population. With nearly 12 million consumers in-state, reaching each potential pork enthusiast can be tough. The PPPC uses tactics like digital marketing, retail promotions, recipe inspiration, and now, a College Football NIL (Name, Image, Likeness) deal to promote the product.
Chop Robinson, a stand-out junior Defense End for the Penn State Nittany Lions, is a second-team All-American. With his sights set on the NFL, he is currently working jointly with the PPPC to promote pork. Chop, short for Pork Chop, was born weighing over 14 pounds. He said, “my parents started calling me Pork Chop early on and it stuck! Since then, I grew taller and thinned out, but Chop stuck”.
PPPC will be utilizing a series of videos and photography to promote, you guessed it, pork chops across their social channels, in digital and print media. Courtney Gray, Executive Director for the PPPC said, “Our partnership with Chop allows for a fun, engaging way to keep pork front of mind. A delicious pork chop is flavor-packed and full of protein. Athletes like Chop can enjoy it, but so can the average family!” she added, “pork is so versatile, it can be used as an ingredient or the star of a dish. We want people to choose pork for their tailgates but also all season long”.
The PPPC will also have a presence at the 2023 BBQ Rib Cookoff, happening during PSU Fan Fest on Saturday, October 14, 2023, ahead of the Penn State Football game against the University of Massachusetts.
To learn more about the PA Pork Producers Council visit www.whypapork.com or follow along on social media @whypapork.
The Pennsylvania Pork Producers Council (PPPC) administers the Pork Checkoff on behalf of the state’s nearly 3,000 pig farmers. PPPC acts as a steward for Pork Checkoff funds at the state level and is charged with executing specific programs in the areas of promotion, research and education. No funds may be used for lobbying or to influence government policy. Checkoff-funded promotions are designed to increase domestic pork sales through consumer, retail and food service outreach. Additionally, Checkoff-funded research is administered in all areas of pork production, processing and human nutrition to develop a higher quality, more profitable and innovative product in the competitive meat protein market.